The Site Gauntlet: SEO Review of a Hollywood Yoga Studio

The Site Gauntlet: SEO Review of a Hollywood Yoga Studio

Hey there! Today is the first of a new SEO-site-review installment we’ll be doing called the site gauntlet.

This is just a basic SEO review of websites that need help figuring out how to prioritize the next steps to SEO success. Why am I doing it in a video instead of writing it all out? Well.. it’s just much easier and faster to get all of my ideas out in real time than it is to edit a full blog post. 😉

A lot of business owners are already swamped just trying to run their business, without having to break their backs trying to figure out SEO. So my goal with this series is to help these specific business owners AND help others learn something along the way by doing these reviews publicly.

Let’s jump right in!

The first business website we’re reviewing is for Hot Box Yoga in Hollywood. This yoga studio is currently under construction and will be opening this year. If the owner can make some progress in SEO before it opens, their classes will fill up sooner rather than later once they open!

Here is my video review:

 

Here is the TL;DW version of things that need to be prioritized for this website:

  1. STEP 1: On-Page Content & Optimization

    Get 500 words of content about Yoga in Hollywood on the homepage. Use h tags, add optimized photos, and update the meta title and description to include more keywords.

  2. STEP 2: Google+ Local Optimization

    Claim and fill out the G+ Local profile, get it verified. All ya gotta do here is go to places.google.com and sign up for the listing. Build citations wherever you can with consistent NAP. **Make sure you’re sure of your phone number before doing this.. if you have to change anything after the fact, you’ll lose rankings! (And I’m 99% sure in this situation the name and address are solid right now.)

  3. STEP 3: G+ Local Tie-in

    Tie this in to the website by adding the NAP in Schema markup and embedding the listing’s map into the website. **Here are a couple nifty schema markup creators: https://supple.com.au/tools/local-business-schema-generator/ and https://www.jamesdflynn.com/json-ld-schema-generator/

  4. STEP 4: Boost off-page signals

    Build authority + relevance signals by continuing to build backlinks, social signals, and adding relevant content to the site.

I hope this helps others learn a bit more about how to apply local SEO to their own situation.. Let me know if you have any questions!

Comments (3)

  • Laura Rebecca Reply

    Hi Hannah! I’m a member of Stephanie’s team at Hot Box Yoga, and helped her put together her site. Your feedback and tips are super useful–thank you so much for featuring us on your site and offering these great suggestions! Looks like it’s back to the drawing board!

    April 17, 2017 at 9:46 pm
  • Laura Rebecca Reply

    Quick question: you mentioned WordPress as preferable to Weebly. What’s your feeling about Squarespace?

    April 18, 2017 at 1:47 pm
    • Hannah Reply

      Hey Laura! I wouldn’t quite say you gotta go back to the drawing board. If you can make the edits like adding content and editing titles/meta descriptions on Wix, then that’s plenty sufficient for now! WordPress just allows more customizability. Any of the website solutions will work as long as you can edit the content, page titles, meta descriptions, URLs, etc. The important thing when you move providers is that the URL stays the same and that Google can read it (ie it’s not in flash/javascript, which Google can’t read).

      So really any of those solutions work to at least get started. Since you are already on Wix it’s definitely possible to stay there for now and just build up the content and fix the existing issues. The reason I recommend WP over site builders like Squarespace & Wix is really just being able to make it exactly what you need, having SEO integrations already at hand, owning all of your content (instead of it being on their platform), and easily optimizable/search engine friendly.

      April 18, 2017 at 2:05 pm

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